Email Plus Addressing: Advanced Uses (Part 2 of 2)
In Part 1, we covered the basics of plus addressing—how to create customised variations of your email address to organise your inbox, track signups, and spot who’s sharing your details.
Now, let’s take it a step further. In this post, we’ll explore advanced ways to use plus addressing for security, automation, and better business workflows.
1. Security & Data Breach Tracking
Worried about your email address getting leaked or spammed?
With plus addressing, you can catch the culprit.
Example:
Sign up to a service with youremail+uniquename@domain.com
If you get spam to that address, you’ll know exactly where it came from.
Tip: Combine this with a spam filter rule to automatically block any unwanted messages that show up.
2. Integration with Business Systems
Plus addressing works great when you want automated routing of emails into different tools or workflows.
Examples:
CRM Integration: Use leads+clientname@company.com for new lead submissions and automatically tag them in your CRM.
Support Tickets: Direct emails to support+priority@company.com, and create rules to escalate priority tickets.
3. Power Automate & Other Automation Tools
If you’re using tools like Microsoft Power Automate, Zapier, or Make, plus addressing can trigger specific workflows.
Examples:
New Inquiry Automation: Any email sent to sales+webinar@company.com triggers an automatic follow-up sequence.
File Upload Requests: Emails to projects+upload@company.com automatically move attachments to a SharePoint folder.
4. Advanced Filtering Techniques
Most email platforms (Gmail, Outlook, etc.) allow you to create filters based on the To address.
Pair this with plus addressing for next-level organisation.
Ideas for Filters:
Move youremail+shopping@domain.com to a “Shopping” folder
Mark admin+security@domain.com emails as high importance
Auto-forward projects+clientname@domain.com to a team member
5. Practical Tips for Success
✔ Use consistent naming conventions (keep it simple and clear)
✔ Document the plus addresses you’re using—especially in business
✔ Test workflows to make sure everything routes as expected
✔ If a system doesn’t accept + addresses, try alternatives like dots (Gmail ignores them) or aliases
What Next?
Plus addressing is one of those small features that can deliver big benefits—whether you're tidying up your personal inbox or streamlining your business communications.
Try combining it with automation tools and filters for a supercharged inbox.
Got any clever plus addressing hacks of your own? Let’s share ideas—connect with me!
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